Johannesburg – South Africans have definitely been satisfying their sweet tooth.
According to the Ipsos Consumption and Shopper Tracking Study, consumers have been spending more money on snacks.

Ipsos has been tracking what consumers have been buying since January 2020 and found that snack buying was at its highest level.

Sales for snacks have increased by about 43% compared to the previous year.
Sweet and ice cream sales recorded significant increases.
