PSL looking for new headline sponsor as Absa ends 16-year relationship

Sport

Johannesburg – Absa will end its sponsorship of the Absa Premiership when its contract with the Premier Soccer Leagues (PSL) expires at the end of the current season.

Absa has had a 16-year relationship with football in South Africa, 13 of which have been as sponsor of the Absa Premiership.

Reports say that Absa was investing R140million a season in the most recent three-year sponsorship deal that comes to an end at the end of the current 2019/2020 campaign.

We have enjoyed a long and fruitful relationship with the PSL and have supported the PSL’s work in South African football and sports development. While we will no longer be the anchor sponsor for the PSL, soccer will always remain close to our hearts. We are therefore exploring alternative options to continue our relationship with the PSL,” said Daniel Mminele, Chief Executive of Absa Group.

“We would like to thank the PSL and the football community for the excellent partnership and support over the years,” Mminele added.

PSL chairperson Irvin Khoza added: “The Absa Premiership era will forever be a reference point for football glory, both in terms of club development and player performance in our sports history. The PSL is grateful to Absa for strengthening the league to true professionalism,” said PSL chairperson, Irvin Khoza.

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