Cinemas now accepting digital ID cards

Technology

The UK Cinema Association – which includes Cineworld, Odeon, Shwocase Cinemas and Vue – are partnering with digital ID firm Yoti.

The free app will be accepted as proof of age, providing a safe and convenient way to show ID. It is hoped the move will tackle abuse against cinema staff too.

Yoti harnesses the same technology you see at the airport, where you scan your passport and capture an image of your face. In order to use the Yoti ID, children will need to have a smartphone where they can download the free app, adding details from their passport and a current photograph.

The digital ID card will then show an age-verified image cinema staff can then accept.

Phil Clapp, CEO at the UK Cinema Association said: “Of the 165 million to 170 million admissions per year UK cinemas were seeing pre-pandemic, around 30% fall within the 15-24-year-old bracket and around 20% within the 9-14-year-old age group.

“For many wanting to get into a 15 or even 18 certificate film, proving their age – without a passport or driving licence to hand – can be incredibly difficult and an understandable source of frustration should they be turned away from the cinema.”

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