Instagram post previews to return on Twitter

Technology

Photo-sharing platform Instagram has brought back support for Twitter card previews after removing the feature nine years ago.

Now, when users share an Instagram link on Twitter, a small preview of the post will be displayed.

Instagram removed the feature shortly after being acquired by Facebook in 2012.

Twitter card previews started for some users on Wednesday and will eventually be available to everyone. Both platforms have been promoting the change.

“If you want to share your latest Instagram post on the Twitter timeline too, you’re in luck: now when you share a link to an IG post in a tweet, it’ll show up as a card with a preview of the photo,” Twitter’s official support account tweeted.

When Instagram removed support for Twitter in 2012, it said that it wanted to take back control of its content following its merger with Facebook.

Kevin Systrom, co-founder of Instagram, insisted at the time that the mandate came from himself, and not Facebook founder Mark Zuckerberg.

Systrom said Instagram was attempting to grow it web platform and shared hopes that the move would help increase traffic.

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